Upgrade to ChromeUpgrade to FirefoxUpgrade to Internet ExplorerUpgrade to Safari

Ed FitzGerald

Ed FitzGerald

Specialising in:

Expert performance coaching


Pembroke House, Llantarnam Park Way, Cwmbran NP44 3AU


+44 (0)2920 107 555



About Edify Business Coaching Ltd

Build a better business

Does your business need focus and direction? We work with successful, growing businesses to bring clarity to what you’re doing and take you to where you want to be. We enable owners and senior managers to focus on outcomes and create change to achieve greater results.

Smart business owners equip themselves and their people with the tools to hit their goals. That’s where we step in. Our performance coaching and consultancy sessions inspire a new focus, transforming performance and delivering management success.

Enable. Empower. Edify.

We help your business be the best it can be…

… and we coach and train your managers to be the best they can be!

Why Edify?

We are coaching and performance experts with a 20-year track record in delivering results. We work alongside business leaders, helping them put in place strategies that make them and their businesses more successful. Our proven performance management model allows leaders to deliver day to day performance through their team whilst they focus on business growth. We help them envisage the future, overcome challenges and build excellence through solid day-to-day leadership habits.

Edify: the performance people

Your people are essential to your business success; we coach and guide senior management in specific areas such as goal setting, performance management, effective communication, planning, time management and more. Placing management development at the very core of your vision is key to growth and success We develop staff to be the best they can be. Entwining your vision with staff development is key to success; together you are better.

Ed FitzGerald: the performance person

Edify is the concept of Ed FitzGerald, a performance manager who’s walked in your shoes! With vast experience at the coalface, having been responsible for teams, targets and budgets, Ed’s know-how comes from real life, not the classroom. Ed’s lightbulb moment came from the simple realisation that all businesses, no matter how large or small and regardless of the industry, face the same problems (and he has the answers!). Ed thrives on the success of his clients and his passion runs seamlessly through everything he does.


Edify business consulting

All businesses need a regular health check, regardless of size or success and we work closely with our clients to identify business improvements that improve sales, profit and morale.

We work with business owners to improve leadership and management through effective planning and communication, and by putting in place the right building blocks for everyday excellence.

When you’re entering an exciting new phase of growth, Edify adds sparkle with substance. We provide:

  • Accountability
  • Business acumen and know-how
  • Leadership and performance management

We also recognise that, in many businesses, most of the knowledge and processes are inside the heads of two or three key people. Our process-based consulting enables teams to effectively document these processes, either on paper or via leading market software, to streamline and futureproof the business.

Edify business coaching

Planning is fundamental in every business –  but it’s the delivery of those plans that lead to business success. When staff are struggling to fulfil your vision, we step in with our 1-2-1 coaching in a number of performance areas. We tackle the obstacles that might be holding staff back, challenge old ways of thinking and create an in-house toolkit to relieve pressures and increase balance.

We specialise in:

  • Goal setting
  • Planning
  • Performance management
  • Effective delegation
  • Effective communication
  • DISC personality profiling
  • Time management

Edify business training

Whether you’re building your business or have your top team firmly in place, continual development is essential. Staff and management training produces the most effective results when it’s an ongoing investment, not an added extra if there’s budget to spare. Edify delivers a package of public and bespoke in-house training courses proven to enhance team and individual performance, eliminating micro-management and freeing up your time to concentrate on the bigger picture.

Client packages are bespoke and will be tailored to suit. Recently delivered training includes:

  • Goal setting
  • Planning
  • Performance management
  • Effective delegation
  • Effective communication
  • DISC personality profiling
  • Time management

Chat to Edify

Drop us a line and let’s meet for an informal chat.

Whether you know where you’re headed and need a hand getting there, or you’d like that expert insight to help identify your goals in the first place, Edify can simplify. We’ve helped many leaders transform their approach so, to join their ranks, get in touch for a friendly chat and see where we can take you!

Want to attend a meeting?

If you'd like to find out more or to attend a Quinnell business networking meeting, please click the button below:

Request an invite